A website is a continuous journey towards ranking at the top of search engine results pages (SERPs) for any relevant query or keyword. As per the Internet Live Stats, there are currently over 1.86 billion websites on the internet! Out of these billions of websites, at least a million would fall under the industry your website belongs to.
To beat millions of other competing websites in your domain, you need proper search engine optimization (SEO). While advanced website optimization and tracking require the guidance of a good SEO company, there are certain things you can implement on your own to rank higher on SERPs.
SEO is primarily of two kinds – on-page and off-page SEO. This article will elucidate the importance of on-page SEO and how you can leverage it to generate more traffic to your website.
What is On-Page SEO?
Also known as on-site SEO, the on-page SEO includes everything present in a web page, such as content, title tags, header, images, meta descriptions, alt texts for images, internal links, and more. You need to optimize all of these parts of a web page for Google to find your website.
In contrast, off-page SEO focuses on factors beyond the web page, such as the number and nature of backlinks that a particular page has.
Why Improve On-Page SEO?
Of course, you may wonder why go through the trouble of optimizing the web page when you’re already consistent with content production? That’s because on-page SEO makes it easier for Google – or any other search engine – to rank your web page higher on the SERPs.
Consider this, from millions of websites against a query, what influences the occurrence of ten websites to emerge on the first page of SERPs? Google’s algorithms decide which web pages have the best SEO to provide the answer or solution to the search query. It ranks content according to how well it matches with the user’s search intent.
Therefore, you cannot afford not to focus on the following elements to ramp up the SEO game on your web page.
Relevance of Keywords
Each blog post or web page would revolve around a central keyword based on the post’s main topic. So, for instance, if you’re writing about ‘how to buy protein supplements online,’ then quite possibly your main keyword would be protein supplements.
This keyword should be used once within the first 100 to 150 words of the article, as search engines like Google emphasize the content at the page’s starting. In addition, it helps search engines identify what the post is all about.
Another aspect to keep in mind is the keyword frequency, which is the number of times you use the keyword within the article. Many beginners make the error of stuffing the keyword too many times within the content, assuming it will help them rank higher. But in reality, doing so will adversely affect your page rankings. For a 1000-word article, you can use the keyword somewhere between three to six times.
Tip – Use a mix of short-tail and long-tail keywords in the content.
How to Write the Content?
You may have heard the expression, “content is king.” The quality of content presented on your web page plays a considerable role in determining the page rankings. Google prefers high-quality content to pop up when a user searches for anything, and therefore, pays close heed to how people behave when they visit your website.
Internet users rate your content primarily in three parameters –
To score high on users’ minds in the three mentioned criteria, you must focus on producing high-quality, trustworthy, and unique content that is not available on other websites for the same keyword.
Another crucial factor is to write SEO-friendly content. You have to consider what the readers are looking for and search engine algorithms alike. The best approach is to focus on aligning the content with users’ search intent. Also, include other elements like GIFs, images, videos, diagrams, polls, etc., anything that makes it easier for the user to understand the topic being discussed.
The question that pops up in the minds of most web admins is whether using outbound links would drive web page visitors away to a different site, thus increasing the bounce rate. The answer is no. Using quality outbound links has decidedly been shown to increase your page rankings.
To ensure that you’re outbound linking to quality websites, you have to keep in mind two factors:
- Authoritativeness of the website you’re linking to
- Relevance to the topic being discussed
When you link your page with websites with high domain authority, you help Google understand that your page is stacked with important information that the searcher would find beneficial.
What’s in the URL?
If you look at an URL of an SEO company, you will find that they have short URLs with no numbers or unrelated words or phrases to the content on the web page. On Google SERP, you will find the URL at the top of the results.
The trick to optimizing your web page URL is pretty simple:
- Keep the URLs as short as possible
- Include the primary keyword in the URL
It is also advisable to avoid numbers like dates, times, etc., in the URL.
The title tag shows up on the SERP page as the main highlighted headline when a user searches for a query. By itself, the title tag doesn’t directly impact the page’s organic ranking, and therefore, some might overlook it during on-page optimization. But it is on which a user clicks to visit your website. Thus, the implications of the quality and accuracy of the title tag impact the number of clicks your article gets.
The headline needs to be catchy to grab the attention of the person searching for something. Avoid poorly written, incomplete, or duplicate title tags, as these can adversely affect your SEO score.
To make it stand out, include modifiers in the title tag, such as ‘best,’ ‘guide,’ ‘how to,’ ‘checklist,’ etc. Using these can also help in ranking for long-tail versions of your target keyword.
The meta description explains in a concise block of text what the blog is all about. It lures the user by telling them what they can expect by visiting your website and is visible right below the headline or title tag in the SERP.
The meta description should be to the point and have the target keywords or phrases in it. It helps Google determine how well the content matches with the user’s search intent.
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